The simple sign that stops people in their tracks

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If you want more people through the door today—not next month—put your message where their eyes already are: on the pavement.
A-frames (also called pavement boards, sandwich boards or curbside signs) are portable, weather-ready display boards that sit outside your premises and turn casual passers-by into paying customers. Update them in seconds with today’s offer, tonight’s event, or this week’s seasonal special.

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Why A-frames work

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• They grab attention at eye level. Positioned on pedestrian routes, A-frames interrupt the scroll of the street and guide people straight to your entrance.

• They’re perfect for timely promos. Change messages as often as you like—happy hour, lunch deals, pop-ups, new stock—without reprinting a big sign.

• They boost footfall and sales. Independent research on on-premise signage found that adding just one sign correlated with an average 4.75% increase in annual sales—proof that clear, visible messaging outside really does move the needle. images.ebsco.com

• Shoppers notice (and decide) because of signs. In a consumer survey, 76% said they’ve entered a store they’d never visited before because of its

• signage, and 68% made a purchase after a sign caught their eye. FedEx Newsroominfo.mvix.com

 

Best uses for pavement boards

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• Daily menus & time-limited offers

• Event announcements and last-minute changes

• Wayfinding (“This way →”, “Entrance around the corner”)

• Brand statements and social proof outside the door