Easels

Portable, eye-level signs that get noticed

 

Need a flexible way to spotlight offers at the door, by the counter, or at events? Display easels (poster easels, floor easels) put your message at eye level, exactly where people are walking and deciding. They fold flat, move in seconds, and turn any poster or board into a compelling, professional sign.

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Why display easels work

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• They pull in new customers. In a national survey, 76% of consumers said they’ve entered a store they’d never visited before because of its signage, and 68% made a purchase after a sign caught their eye—precisely the job a well-placed easel can do at your entrance. FedEx Newsroom

• More signs, more sales. Research on on-premise signage found that adding just one additional sign correlated with an average 4.75% increase in annual sales—a simple, movable easel often being the easiest “extra sign” to add. The Signage Foundation

• They influence decisions where they happen. Shopper studies show a large share of purchase decisions are made in-store; placing easels along the path to purchase (host stands, aisles, queue lines) helps convert interest into action. HubSpoten.nvc.nl

• Fast to update & reposition. Swap posters for dayparts (lunch → evening), point to pop-ups, or redirect foot traffic during events without tools or downtime.

Best uses

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• Today’s offer, menu highlights, and event announcements

• Wayfinding (“Entrance this way →”, “Order here”) during busy periods

• Product launches and sampling stations in high-traffic spots

• Conferences, galleries, and receptions where messaging moves with the crowd

Pro tips for maximum impact

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• Keep copy bold and minimal for legibility at 2–3 metres.

• Angle the easel slightly toward the flow of foot traffic to boost conspicuity.

• Use two: one outside to attract, one inside to convert (bundle, upsell).

• Pair with waterproof covers or foam-board prints if used near entrances.